“Many SMEs and MSBs have great products and services but often struggle to grow their top line because they don’t have or don’t follow a sales process. In this book, Barry has brought the whole sales process to life in a meaningful and enjoyable way.  Easy and informative read and some great reminders of what is really important in achieving business success.”

Ross Wilson (SME and MSB adviser and leader of two of the fastest growing professional service businesses in the UK)

10 Things To Know About Successful Product Sales

In this book you will discover a unique 5-step process that will help to:

  • Identify the strengths and weaknesses of your product
  • Develop winning sales strategies
  • Prioritise your most cost-effective routes to market
  • Determine what you need to do to create a powerful sales proposition
  • Leverage fresh niche market opportunities
  • Test deal formulas, offers and incentives to see which work best

Barry Luff has been fine-tuning the successful art of selling for businesses large and small for more than 30 years.

He’s turned new products into market leaders and given under performing products a new lease of life. Much has changed in the art and science of selling, particularly in the last five years but the fundamentals remain the same – Get the process right and sales will follow. Get the process wrong and you’re doomed to low business or no business.

Beacon sales associates, sales generation, book cover, successfully selling products

So, how can Barry’s book help give your sales a boost?

10 Things To Know About Successful Product Sales will encourage you to see every stage in the sales process in a new light. It will help you to identify the true market for your product. You’d be surprised how many businesses get this absolute fundamental spectacularly wrong. It’s a book packed with ideas that you can turn into actions to nourish your sales and marketing harvest.

10 Things To Know About Successful Product Sales is a rich source of inspiration for all businesses large or small, from start-ups to those who are stuck in the rut of ‘been there and done that’ but still struggling to find real sales value. Barry Luff’s book will get you thinking and acting with enthusiasm, powered by fresh ideas and the impetus to embrace proven strategies for new sales success.

“A well structured, easy to read book that guides you through the process of how to take a product to market and make profitable sales as a result. It’s so easy these days to end up using a lot of money and time on a ‘great idea’ that actually isn’t going to pay for itself; these clear steps to successful sales provide a great pathway and guide to avoiding the common pitfalls!”

Amazon Customer on 20 April 2017

“Excellent, compact book on how to get all your ducks in a row when trying to create sales for a new product. A very good guide for anyone who’s not sure what to do first or in what order decisions should be made. I like the way it puts the emotional element of selling into perspective by making sure you check that your decisions are based on evidence (is there actually a market for your product or service) rather than just blind faith and ignorance. It’s more of a sales mentor than just a book. Excellent value and easy to read.”

Phillip on 13 April 2017

“If you want to get a comprehensive overview of what’s involved in successfully building your sales, this is a great place to start.
It takes you from product research, market research and IP protection to relationship building and media tools.
The reminders to focus on benefits and solutions are sound.”

Lynne on 14 April 2017