There is no real magic to sales – and the truth is they don`t just appear and it tends to be that the more desperate you are to increase sales the worse you do.
It isn’t the economy, it`s not price, it isn`t the quality, it isn`t lack of features that are keeping you from selling
It`s most likely because you are approaching from the wrong end of the transaction.
It`s probably because you are focusing on what you want rather than looking at it from your clients prospective.
The fact is, people don`t care about you, how much success you`ve achieved or even what you have to sell
You might say they are selfish, but be careful this label includes you – we are all the same
If you need to urgently increase sales you urgently need to understand the one thing that will make this happen for you. The reason why someone will buy what you have to sell is because you present the transaction from the buyer’s perspective.
You need to change your mindset to improve your sales performance
Stop trying to push when you need to pull!
Remember, when you make the first connection don`t try to push the prospect. Open up the client in an interesting and intriguing way they will simply have to know more. Then be ready to make knowing more a low risk proposition they would be crazy to pass on.
You must talk about what you have to offer in terms of what they want and only in those terms
Once you understand this life and sales become a bit easier.