Here’s a strategy that can help set up new business opportunities when things are going so well that you don’t actually need any new business. Yes, that’s right we’re advocating planning more business when you don’t actually need more business. Crazy idea? Or clever way to stay on top?
Just ask yourself if you’ve done any of the following in the past six months…
- Improved or refined your marketing messages
- Developed one or more competitive new products or services
- Expanded your outreach to current clients and customers
- Found new ways to connect with prospective clients
- Developed or improved your web presence
- Partnered with other business owners and multiplied your reach
There’s a saying that if you’re not moving up, you’re moving down, and that there’s no such thing as hovering! You can’t remain stagnant and hope to compete in today’s economy.
Sure, some businesses are doing just fine, thank you very much. The lucky so-and-so’s. Or is that ‘luck’ a result of a strategy of Accelerated Innovation? Are they creating the ‘luck’ that their competitors so envy?
Are they, for example, doing some or all of the following…
Continually improving their marketing messages.
They realise that customers are a moving target and what was relevant yesterday may need a re-think today. So they’re reassessing their messages and communicating what’s relevant right now. They are zeroing in on the issues, challenges, problems and pain that are most prevalent. Fine tuning your message is a simple way to leverage sales with very little expenditure.
Developing competitive new services.
The wonderful advantage of investing in imaginative innovative thinking is that it costs very little time and money; it just takes some insight, creativity and work to put fresh ideas into action. Don’t settle for your existing services; the most profitable one may be the next one you develop.
Expanding outreach to current clients.
It always costs less to sell current clients new services than to find new clients. Successful businesses have ongoing client contact programmes in place and are continually offering something new. What are you doing to keep your clients happy and loyal?
Finding new ways to connect with new prospective clients.
Successful businesses grow by building and refining their mailing and e-mailing lists, providing free samples of valuable information and sending content-rich E-zines. They focus on providing value and gaining credibility so that when prospects are ready, they are seen as the vendor of choice.
Developing or improving their web presence.
Innovators are not complacent; they are restless, always looking for a better way to present their products or services. If your site and your message are stale, it’s time for a facelift. When was the last time you reviewed yours?
Partnering with other business owners.
The concept of joint-venture partnering has never been more relevant than now. Smart businesspeople are not just selling their own services; they are selling each other’s services as well, and reaching a much wider audience. Partnering through joint workshops, internet affiliate deals and endorsed letters are powerful ways to do this.
If you’re waiting around hoping your good luck will hold or that your current results will improve then you do not have the destiny in your own hands. Instead, create a little luck of your own and adopt a strategy of Accelerated Innovation and keep the good times rolling in your direction.