Sales. It’s not just about selling

Have you ever been on the receiving end of a sales pitch and just zoned out? It happens far too often. Too much irrelevant information poorly presented: charts, graphs, facts and figures. The potential buyer can feel bombarded by PowerPoint and blah, blah, blah…as the sales person barges through his pitch in full flow like…

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Does ‘one-size-fits-all’ marketing work in the UK?

It’s a great idea. Make one great product and the world will buy it. But if you’ve ever bought a one-size-fits-all T-shirt you’ll know that a one size rarely fits anybody perfectly. It’s true that some products can have an application in diverse markets but the dynamics are usually different in each of those markets…

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Sales under-performing?

Why Are Sales Under-performing?

Sales under-performing? There could be a number of reasons, for example:

Are you communicating a compelling story?

Are you approaching the right markets?

Are there other applications that could be explored?

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Things to think about when you bring products to market

Are You An Expert In Tunnel Vision?

Don`t let the passion get in the way of a reality.

The main thing I come across when individuals and businesses approach me with new products is that they have a great idea but do not in turn research the market.

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The 5 things you must check before launching a new product

Is Your Product a Waste of Time?

Lots of people come to us with an idea they’ve already sunk a lot of time and money into, only to discover that it’s not viable.

Do this before you spend too much on your new product idea:

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WHERE EGOS DARE

We’re all blessed with the ability to come up with great ideas. But turning those ideas into commercially viable products or services…that’s something else.

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