Sales. It’s not just about selling

Have you ever been on the receiving end of a sales pitch and just zoned out? It happens far too often. Too much irrelevant information poorly presented: charts, graphs, facts and figures. The potential buyer can feel bombarded by PowerPoint and blah, blah, blah…as the sales person barges through his pitch in full flow like…


Does ‘one-size-fits-all’ marketing work in the UK?

It’s a great idea. Make one great product and the world will buy it. But if you’ve ever bought a one-size-fits-all T-shirt you’ll know that a one size rarely fits anybody perfectly. It’s true that some products can have an application in diverse markets but the dynamics are usually different in each of those markets…

Sales under-performing?

Why Are Sales Under-performing?

Sales under-performing? There could be a number of reasons, for example:

Are you communicating a compelling story?

Are you approaching the right markets?

Are there other applications that could be explored?

Things to think about when you bring products to market

Are You An Expert In Tunnel Vision?

Don`t let the passion get in the way of a reality.

The main thing I come across when individuals and businesses approach me with new products is that they have a great idea but do not in turn research the market.

The 5 things you must check before launching a new product

Is Your Product a Waste of Time?

Lots of people come to us with an idea they’ve already sunk a lot of time and money into, only to discover that it’s not viable.

Do this before you spend too much on your new product idea:



We’re all blessed with the ability to come up with great ideas. But turning those ideas into commercially viable products or services…that’s something else.