I’m Barry Luff, and I’ve worked with businesses in product sales and marketing for over thirty years

During that time span I have dealt with a wide range of customers, clients and companies and have brought both new and established products from conception to a profitable conclusion.

There is a well held maxim that says a great idea is useless unless brought to fruition and this is true, but I have seen many cases over the years where poor or even non-existent sales and marketing strategies  have been set in place reflecting equally poor and non-existent results. This doesn’t have to be the case.

Beacon sales associates, sales generation, product

There is an answer to the question “How can I make more sales?”

Over the years I have seen the do’s and don’ts of sales and marketing and have tailored a unique system – The Beacon 5 Step Process.

This process focuses on the area’s that need change or perhaps a slight alteration to unblock or curtail pre sales errors so often seen in new products.

The Answer is the Lighthouse report

The lighthouse report is the end result of a snapshot view of your business that identifies potential areas of both positive and negative growth patterns.

It is an invaluable report that will help take your business to the next level of commercial success and determine quickly in what direction your business is heading.

At Beacon Sales we have identified the top ten reasons for poor sales performance and inert product development.

Beacon sales associates, sales generation, warranty, guarantee
  • Tunnel Vision: Don’t let your passion get in the way of reality – get past the ego.

  • Wrong Audience: The wrong message is sent out and consequently the product is not engaging with the right audience

  • Wrong Story: Biggest failing generally is that you are approaching from the wrong end – it all starts with the story and how you can help your prospective client

  • Setting your target sights too low: You will be amazed at what you can achieve with the right positive approach. Whether it is approaching larger corporations or mainstream retailers identifying the correct positioning is key.

  • Selling the product and not the solution it offers: It is the solution to the problem that you need to sell.

  • Unbalanced company efforts: You need the right balance between product development, marketing, customer service/support and sales.
  • Pricing structure: I have seen many companies give away margin for the sake of turnover. The old adage of turnover is vanity and profit is sanity is a law that will stand you in good stead.

  • Branding: Do not underestimate the power of your Company name. I have had products where the name and what the Company stands for has gone a long way to developing sales and an iconic brand. Road Angel and AlcoSense are great examples of this.

  • Correct marketing: Even if what you are selling is a commodity product they do not just buy it – and if they do then there are a number of things you can do to promote you product to massively increase sales.

  • Not promoting the USP’s of your product: Why is it better than the rest.

Why use Barry Luff and Beacon Sales

We have devised a precise and proven way to uncover and identify all the hidden issues in your business by using both self analysis and objective viewing. This allows us to identify the key components that can release and complete the product development and sales cycle with known data and bring the product life cycle to a successful conclusion.

Do you have a product looking for a problem?  If that’s the case the Lighthouse clinic will identify it and if something is missing we will find it, fix it and regenerate it.

The report is compiled following an interview and investigation into your business and its products. This can be conducted at your office to establish a rapport and open the door to further investigation and more detailed feedback. Make no mistake, the lighthouse report will offer a detailed overview of your business and offer you the opportunity to question and reflect your current strategies with concise recommendations and business guidance.

Denis Heenan, Director of International Fuel Solutions says:

“We are planning the launch of a new additive product to the UK market and I contacted Barry following a network meeting in which he presented.

He ran through what was involved and the clear outcomes that would come from taking part in a Lighthouse Clinic and building a sales strategy for our business. We went ahead and are very pleased we did.

He ran through the 5 step process which provided the structure for the business and was a collaborative one which answered all the important questions.

Barry’s approach is very professional and thorough and for us it was very important to have a plan and understand what to do at each stage to make the product a success. Barry has been involved in many product success stories in the past it was clear he was speaking from experience.

I highly recommend Barry`s Lighthouse Clinic to anyone who wants a `fix` on where they are at vis-à-vis a new product to market or turbo-boosting an established one which is not selling as you would like. It truly exceeded our expectations.

We are now planning to engage Barry to help execute the plan and develop the market/sales for the product.”

All of this for the small fee of


(plus VAT)

Can you really continue to drift in a commercial ocean of uncertainty?

Take the opportunity to get a review of where you are and more importantly, where you are going.