Barry heads up the Beacon team. After a lifetime in sales, Barry’s the best starting point on the road to sales heaven: that place where the right market sectors, the best routes to market and reliable repeat business meet. He built his reputation on success in the automotive market working for the likes of Hella, Valeo, and Hollandia. In 2000 he set-up his own sales consultancy and soon found success with new clients including LPG Systems, Road Angel and AlcoSense.
Barry’s experience in bringing new products to market was the inspiration for the Beacon 5-step process – a strategic planning and validation toolkit that takes new and re-launched products along the critical pathway to sales success. That strategic tool is now at the core of sales success across a range of automotive, technology and consumer products.
Mark has over 25 years experience of product and service marketing for UK, US and Finnish companies operating in the Energy, Mobile, Retail Logistics and Technology sectors.
Mark is also a coach at the Marketing Academy and focuses on developing your marketing team as well as your business. Since 2001, Mark has also helped some of the best Finnish technology companies develop their marketing strategies and establish themselves in the UK.
Mark specialises in customer retention, service and technology marketing, mobile marketing, profitable product marketing, value proposition development, digital marketing and creating partnership programmes.
Where’s the story that’s waiting to be told about how your product solves a problem.
Often the real product story is hidden or failing to grab the customer’s attention or stir their desire. Finding your story and telling it in a way that helps to accelerate sales in your current markets or to excite a new niche is a key part of Phillip’s approach.
Strategy, presentations, copywriting, editorial, graphics, photography and video are all part of Phillip’s arsenal for producing powerful ‘creative marketing’ storytelling.
He’s worked for some of the biggest names on the High Street as well as start-ups and SMEs.
Lynne has the priceless knack of revitalising brands. She brings focus, clarity and insight to your brand strategy and marketing plan. Her in-depth, hands-on branding experience means she can help define your differentiated brand positioning – and then bring it to life in product packaging, brochures and all key marketing materials.
Lynne was trained in marketing with Unilever, Beecham and ICI Paints. Her experience includes both B2C and B2B market sectors from home fashion to facilities management. However, her first love has always been branding and she now works extensively with SMEs.
Michael Downing of
Intellectual Property Protection
Michael is an independent IP and Trademark attorney that works to protect original ideas on behalf of their creators. He specialises in patents, trade marks and design protection, to produce effective and affordable strategies for protecting your creativity. Michael works alongside our clients, cutting through formalities and making the intellectual property system intelligible and relevant.