Vision is a motor accident claims management company that help motorists with no fault claims get back on the road with the minimum of disruption to their lives and livelihoods.
Vision wanted to expand their business by developing a new revenue stream through a trusted ‘preferred supplier’ relationship with Independent garages
How should they set about achieving this ambition? That was the Beacon Sales challenge.
Beacon’s better by design approach to service proves popular
The mainstay of Vision’s business had traditionally come through Insurance brokers, body shops and breakdown organisations. Repair standards and service expectations varied tremendously. The Beacon strategy was to define and benchmark Visions quality standards. Moreover, that standard would have to exceed customer expectations and be rigorously monitored to ensure that clients using Vision would be motivated to be ‘ambassadors’ for Vision’s added value claims management service.
Using the specifically designed quality standards template, Beacon researched, audited, and rated independent garages in Vision’s target area of Maidenhead, Berks. Twenty independents were successfully recruited to the initial preferred partner programme.
It has proved to be a highly popular strategy for Vision Vehicle Solutions as Tony Copeland, Commercial Director at Vision explains…
“The garage market was new to us but Beacon had the contacts, track record and expertise that we needed. They came up with the ideas and the plans and made it work for us.
This is the second time we have employed the services of Beacon Sales. They understand the motor industry and we’re delighted with our return on the investment we made in their services.”