We all know that hackneyed statement and all believe we know what it means, but what does it really mean?
The inference is that we are focused on one element and therefore not seeing another more obvious one. Whilst this is of course literally true of the proclamation it goes far deeper than that. The inability to see with clarity and full focus affects us all especially when we are too close to the given situation or have an emotional bond to the item in question where perhaps there is an intangible conflict of interest.
In my experience and within any organisation this is fairly common with interdepartmental rivalry, the Sales office want the best deal they can offer for maximum profit, the Research & Development care only for more investment for future non sold product and the financial pen pushers are only focused on the bottom line of the balance sheet. Large companies have this going on 24/7 but what about the smaller independent where the boss and his small team cover all those bases whilst embroiled in the day to day running of the company as well as trying to get the best margins from their sales and marketing. That is when you sometimes cannot see the forest even if you landed slap bang in the middle of it.
It is at this time that you should consider other alternatives. Perhaps engaging with another non biased and independent opinion on your dilemma could help. A view from outside the company’s hectic business arena can sometimes see things that are glaringly obvious that those close to the coalface do not see because of their blinkered approach or a commitment to ‘always having done it like this.’
It is here at Beacon that we see this dilemma played out many times in a plethora of business models and sales strategies that at best are standing still or at worse no longer get the required results. With our proven five step process that can dissect the areas to identify both positive growth and adverse profitable policy. to help mould the commercial approach to greater productivity and greater sales.
If you are not seeing the wood for the trees and need help then give Barry at Beacon Sales a call and we will tool up with chainsaw, axe and hatchet to clear your pathway through the forest of doom to the lands of increased turnover and profit. The initial call and consultation to gain an understanding and advice is free – so what are you waiting for?
Don’t get stuck in the wood, it’s dark in there, so why not act now and become one of our success stories where you too can see the wood and the trees, the future can look green.
Call Barry on 07813 898936 or email email@example.com