What Our Clients Say

Beacon helps R2 Supplies to drive change in car repair market.

R2 Supplies Limited is a Heathrow based specialist supplier to the car repair market.  Beacon Sales was appointed to help R2 to achieve its mission of becoming a successful disruptor in the motor repair supply industry.  This was a bold and ambitious challenge in a traditional market where the purchase of paint & consumables is driven by a competitive attitude to price and a conservative attitude to innovation. 

Beacon Sales worked closely with R2’s MD to build a robust business model that would ensure the business had the cash flow, strategy, marketing and logistics necessary to succeed as business disruptor.

“The contribution from Barry Luff at Beacon Sales has been invaluable. Barry’s background in working with Corporates and developing new start-ups helped us to see the business through fresh eyes. We now have a clear focus on our immediate goals, a strong plan for our long-term growth, and a strategy for a profitable exit.”

Barry continues to work with us and have no hesitation in recommending Barry Luff and Beacon Sales.”

Warren Blackett
Managing Director, R2 Supplies Ltd.

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“I contracted Beacon Sales to help re-launch and improve the sales of the Jenolite Brand.  Once a brand leader in its field, neglect and underinvestment over many years had left Jenolite sales in the doldrums.

Barry was quick to assess the problems we faced and formulate a plan to revitalise the brand.  The Beacon Sales team worked creatively to re-tell the brand story to the changed market.  New packaging, product videos, a new website and marketing and sales material were all expertly produced by the Beacon Sales team.  New distribution agreements were sourced and contracted to bring Jenolite back afresh into existing markets as well as new niches identified by Beacon’s market intelligence.  New UK distributors were appointed within the Automotive, engineering, DIY, Marine, and Aerospace sectors.  We were also able to link with a new distributor in Ireland”

Neil Wildon
MD Jenolite (UK) Ltd

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“Barry was very clear and focused with what I should be doing next to develop my business.

As it turned out his expertise was spot on. Getting this early market information was really, really important at this early stage of the product’s development.”

Teri Connor
QED (Software)


Beacon Sales helps ‘Fish For Kings’ net more business.

Fish for Kings are the premiere supplier of the finest fresh seafood to hotels, restaurants and corporate dining across London, Berkshire, Buckinghamshire and surrounding areas.

In 2019 Fish for Kings relocated into a dedicated purpose built unit in Bethnal Green.  The move made it possible to realise their ambition to supply fresh fish quickly and more efficiently to their expanding client base. 

Beacon Sales came on board to assist with the transition and free the business owner to systemise the operation. This included:

  • Revising employment contracts, job descriptions and roles for all staff
  • Freeing salesman to work exclusively on building and servicing the client base
  • Systemising procedures so all staff were fully confident in, and committed to, their roles
  • Creating a new website to showcase their expertise
  • Freeing time for the owner to work on developing new business opportunities

“Barry has helped us to add real value to Fish For Kings.  We now have a well-structured and robust business model that has freed more of my time me to concentrate on developing new ideas to fuel our growth and profitability. I can tell you, this is a new innovation for the fish industry.

It’s been a real confidence builder to have Beacon Sales onboard to guide us through our expansion plans.”

Wayne Wharton
Owner of Fish For Kings.

“Barry Luff did a great job for us on sales.  His persistence created some very important new sales channels, for example with Boots and Halfords.  Not only did he open up these opportunities through his cold calling and networking, but he also managed the testing and procurement process, which eventually lasted several years.

Barry has a good eye for a new product and also knows where and when it is right to promote it.”

Hunter Abbott
MD of Now Group Ltd

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“Barry joined us at the start of the company and was instrumental in the decisions and actions that helped us to develop a successful and profitable business.  He recognised at the outset what was required to get the brand up and running and how to build a sustainable sales strategy. Excellent execution”

David Clark
MD at Road Angel

Road Angel